Date: January 7th 2019

For Immediate Release

372 Pleasant Street c290,

Yarmouth, NS B5A 2L2


Yarmouth, N.S. –  Yarmouth & Acadian Shores is pleased to be partnering with Ignite Labs on an exciting opportunity for aspiring and existing tourism operators.

The Ignite Tourism Startup Weekend event will be held on January 26th from 9:00 am to 4:00 pm.

During the day there will be guest speakers from Tourism Nova Scotia and The Nova Scotia Tourism Industry Association. Presentations will include new information on trending tourism experiences, growth opportunities and employment in the industry.

A tourism product pitch competition will also take place in the afternoon, where operators and entrepreneurs are invited to participate for a chance to win a cash prize to help enhance or start-up their tourism-based business.

“The team at Ignite is incredibly excited to help inspire and develop new tourism start-ups. The tourism industry is a key part of the Nova Scotia economy with more and more people coming to our beautiful province. With unique features, landscapes, foods and experiences, I can’t wait to see the ideas that will be pitched at the Tourism Startup Weekend.” said Doug Jones, the Executive Director and Founder of Ignite Labs.

Neil MacKenzie, Executive Director of Yarmouth & Acadian Shores, is pleased to see our region grow as a destination and welcomes this new innovative partnership.

“Over the past five years, Yarmouth & Acadian Shores has seen year over year growth in tourism revenue and ferry passenger traffic, said MacKenzie. Provincial, municipal and private sector investment in tourism means visitors are staying here longer and spending more. By partnering with Ignite Labs we hope to continue to foster these positive trends and see more tourism experiences offered to visitors.”

There is no cost to attend the event and food and beverages will be provided for the day.

For more information and to register today visit

Ignite Labs is an arm’s length think (and do) tank, where smart entrepreneurial people work together to solve complex business problems and develop new and innovative products. By providing structure, mentoring and partnerships for start-up companies to operate in a lean start-up environment, solve problems and prototype outside of the corporate world. Ignite Labs encourages entrepreneurial growth in the technology sector, the oceans sector and the tourism sector in the Southwestern Region of Nova Scotia.

Yarmouth & Acadian Shores is a non-profit organization that promotes tourism activities within the Yarmouth & Acadian Shores region of Nova Scotia. That means we aim to lead tourism development through product development and marketing. Basically, we love where we’re from. And we want the world to see why. To that end, we create and promote authentic experiences and products that tell the amazing stories of Yarmouth & Acadian Shores.

Media Contacts:

Neil Mackenzie, Executive Director – Yarmouth & Acadian Shores Tourism Association
(902) 307-2457

@VisitYAS #VisitYAS

Doug Jones, Founder / Executive Director Ignite Labs
(902) 748-1504
@IgniteAtlantic #IgniteLabs