Let me start by saying I believe that rural communities and industry have unlimited potential to help drive our economies and create prosperity in Canada. Driving innovation into rural industries can bring new economic opportunities, increased competitiveness and improved livelihoods to rural communities. However, rural areas often face unique challenges that hinder innovation and growth. Through my work with rural industries and what I would call traditional sectors, I have identified some challenges being faced by industries to drive innovation into their companies and achieve new market potential. 

  1. Access to funding: Access to funding is a major barrier to innovation in rural areas. Governments and private investors need to work together to provide financial support to rural businesses and entrepreneurs. This can include venture capital, loans, grants, and tax incentives.
  2. Connectivity: Rural areas often lack the infrastructure and connectivity necessary for innovation. Improving internet access, transportation, and telecommunications can help rural businesses connect with customers, suppliers, and partners.
  3. Talent and skills: To drive innovation, rural areas need to attract and retain talent with the right skills. This can be achieved through education and training programs, apprenticeships, and incentives for young people to pursue careers in rural industries. We need to shine a light on career paths and opportunities for talented individuals to prosper in our smaller communities.
  4. Collaboration and networking: Encouraging collaboration between rural businesses and organizations can help spur innovation. Networking events, mentorship programs, and technology incubators can provide opportunities for rural entrepreneurs and businesses to connect and share ideas.
  5. Technology adoption: Adopting new technologies can drive innovation in rural industries. This can include cloud computing, artificial intelligence, the Internet of Things, robotics and automation, and big data analytics. Government and private organizations should provide support and training for rural businesses to adopt these technologies.
  6. Diversification: Diversifying rural industries can help reduce dependence on single markets and create new economic opportunities for the industries that have helped shape our rural communities. This can include developing new products and services, or entering new markets. With diversification comes new business and ideas.

Driving innovation into rural industries requires a multi-faceted approach that addresses the unique challenges faced by rural communities. By improving access to funding, connectivity, talent and skills, promoting collaboration, adopting technology, and diversifying industries, rural areas can realize their full potential and become engines of economic growth and prosperity.