From SEO to GEO: Getting Cape Breton Businesses Found in AI Search
Join Volta and Ignite Atlantic at the Cape Breton Business Innovation Centre for a lunch and learn with Nicholas Driscoll.
When: Thursday, October 15, 2026 from 12:00pm – 1:00pm
Where: Cape Breton Business Innovation Centre, Suite 200, 500 George St, Sydney NS
Description:
More of your customers now skip the search results page and ask ChatGPT, Perplexity or Google’s AI Overviews instead. They get one answer, with a handful of businesses named in it. If yours isn’t one of them, you were never in the running.
Generative Engine Optimization (GEO) is the practice of making your business easier for AI tools to find, understand and recommend. It overlaps with SEO, but it isn’t the same thing.
Join Volta and Ignite Atlantic at the Cape Breton Business Innovation Centre for a lunch and learn with Cape Breton entrepreneur & Digital marketer Nicholas Driscoll. He’ll walk through what GEO is and how AI tools decide which businesses to mention, drawing on his current GEO work through Gill Solutions Management. You’ll leave with a simple way to check how AI tools currently describe your business, plus a short list of changes that can be made to be more discoverable by LLMs.
Built for Cape Breton business owners and the people who market them.
No technical background needed. Space is limited, so please register by end of day Tuesday, October 13 so we can plan lunch.
What attendees will get
- A plain explanation of how AI search differs from Google search
- A live look at what ChatGPT and similar tools say about a business, and how to check your own
- Practical first steps from someone putting GEO into practice now
Nicholas Driscoll, P.Eng., MREM is an entrepreneur, engineer, and President of Driscoll Holdings Inc. With a background in chemical engineering and resource and environmental management, Nicholas works at the intersection of technology, business strategy, and digital marketing. He owns Gill Solutions Management, where he helps businesses improve their online visibility. He is currently working with businesses to implement Generative Engine Optimization (GEO), helping them become more discoverable in AI-powered search.
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By attending this event, you agree to be photographed and/or filmed and give permission to Volta and Ignite to use your image in promotional and/or marketing materials.