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How to stay local and grow GLOBAL with Dawn Pottier
May 25 @ 2:00 pm - 4:00 pmFree
Join us on Tuesday May 25th as Dawn talks about growing up in a rural area and becoming and entrepreneur. She will talking about what it’s like to create a product and taking it to a global scale. Be sure to register for this inspirational and informative talk!
Proudly Canadian, lulujo is a global manufacturer and retailer of high-quality baby blankets, swaddles, clothing and other nursery related products. Based in Fredericton, New Brunswick, Lulujo sells its products at its flagship retail store in Fredericton, through distributors in over 40 countries and directly to consumers around the world through its website, lulujo.com.
Lulujo was founded in 2010 by CEO, Dawn Pottier. One simple hand-sewn product turned into a brand of baby and nursery essentials and by 2012 products were selling nationwide. With a keen sense of the market and understanding of parents’ needs, the brand has grown significantly garnering global recognition, several awards and securing distribution worldwide. Lulujo is available in thousands of retail locations ranging from baby boutiques to retail giants like Amazon, Nordstrom, Buy Buy Baby, Toys R Us, Loblaws and Indigo.
Expansion into the digital marketplace occurred first in China via Alibaba and JD. In 2019, lulujo focused on their own B2C sales switching to a Shopify website and in 2020 began selling FBA and FBM on Amazon.
The single biggest thing lulujo has learned over the last ten years, is that every mother, no matter where she lives, language, race, or income, wants the same thing: comforting, safe, quality items to help provide the best care for their child. This is at the core of our product development every day as we create for parents around the globe.
Don’t forget to register!