At IGNITE, we’re proud to spotlight the game-changing ventures that are reshaping rural communities, and few embody this spirit quite like NestWell Health. Founded by Ellen Cohen and Dr. Naomi Giberson, NestWell is Canada’s first virtual multidisciplinary perinatal care clinic, and it’s rewriting the script on what maternal care should look like.
A Vision Born from Need
Navigating pregnancy and postpartum can be overwhelming. Traditional care models often leave mothers feeling isolated, under-supported, and lost in a maze of fragmented services. NestWell Health was born to change that. Founded by women, for women, the clinic offers wraparound care that evolves with the needs of each patient—mind, body, and baby.
By rotating sessions between therapy, nursing, and nutrition, NestWell ensures continuous, coordinated support. One week you might be unpacking emotional shifts with a licensed therapist; the next, discussing recovery or infant care with a nurse; and then refueling your energy and wellbeing with guidance from a dietitian.
Empowering Mothers, Changing Lives
At the heart of NestWell’s mission is the belief that no mother should navigate this journey alone. Their virtual platform allows mothers to access evidence-based care from the comfort of their homes—no long waits, no travel, no hassle. It’s a model that not only addresses gaps in maternal healthcare but also helps prevent serious conditions like postpartum depression before they start.
The vision is clear: a world where mothers are connected, empowered, and supported. Where healthcare meets them where they are—literally and emotionally.
The Leaders Behind the Movement
Ellen Cohen, Co-Founder and CEO, brings both passion and lived insight to her leadership. After building a market-leading business during the pandemic, she turned her focus to the digital transformation of maternal healthcare. With awards in community health and caregiving from her days studying Dental Hygiene, Ellen is deeply committed to accessible, personalized care.
Dr. Naomi Giberson, Co-Founder and Chief Clinical Officer, is a licensed psychologist with a rich background in women-led social entrepreneurship. Her clinical expertise spans the psychological impacts of menopause, miscarriage, infertility, sexual health, and cancer. Her focus on evidence-based clinical care ensures that NestWell’s offerings are rooted in research and real-world outcomes.
IGNITE-ing Innovation in Rural Communities
NestWell Health is one of IGNITE’s Northern Resident companies, part of a vibrant ecosystem of startups driving change across Nova Scotia. Through IGNITE’s support, they’re scaling their impact—bringing better maternal care to more women, and proving that rural innovation is anything but small.
NestWell isn’t just transforming healthcare; it’s helping build stronger families, healthier communities, and a more compassionate future.
