In today’s digital age, visual content has become a crucial aspect of marketing and branding for small businesses. However, creating professional-looking designs without the help of a professional can be challenging and costly – especially for rural small business owners. Enter Canva: a user-friendly design tool that empowers small business owners to create stunning visuals effortlessly.

What is Canva?

Canva is an online design platform that simplifies the creation of visual content for non-designers. It offers a wide range of templates, stock photos, graphics, and customizable elements to help you craft eye-catching designs. Canva is designed with simplicity in mind, turning even the most inexperienced user into a graphic artist in no time!

How can Canva help grow your small business?

Canva empowers small businesses to create a wide range of marketing materials for social media and beyond. From business cards and flyers to presentations and infographics, Canva offers templates and design options for diverse marketing collateral. This versatility allows businesses to maintain a consistent and professional visual presence across various channels. Furthermore, by streamlining the design process, Canva is able to save small business owners valuable time and resources. Instead of starting from scratch, you can leverage Canva’s extensive template library, graphics, and stock photos to create professional designs in minutes.

Canva tips & tricks

Looking to get started? Here are some helpful tips and tricks to enhance your Canva experience and make the most out of its features:

  1. Explore Canva’s Design Types: Canva offers a wide range of design types, including social media posts, presentations, flyers, posters, infographics, and more. Familiarize yourself with the various design types to find templates and dimensions that suit your specific needs.
  1. Incorporate Your Branding: Consistency is key when it comes to branding. Save your brand colors, logos, and fonts within Canva’s Brand Kit. This ensures that you can easily access and apply your brand assets across all your designs, maintaining a cohesive and professional look.
  1. Utilize Canva’s Magic Resize: Save time by using Canva’s Magic Resize feature. With a few clicks, you can resize your design to fit various platforms and dimensions. This is particularly useful when creating marketing materials for different channels, such as social media posts, email headers, and blog graphics.
  1. Leverage Canva’s Charts and Infographics: Present data and information in a visually appealing way using Canva’s charts and infographics. Choose from a variety of chart styles and customize them to showcase your data effectively. Infographics can also be used to present complex information in a digestible and engaging format.
  1. Stay Up-to-date with Canva’s Content Planner: Canva’s Content Planner helps you stay organized and plan your social media content in advance. Schedule and automate your social media posts directly from Canva, ensuring a consistent presence on your chosen platforms.
  1. Utilize Canva’s Background Remover: Remove backgrounds from images seamlessly using Canva’s Background Remover tool. This feature is especially useful when you want to place an object or person from an image onto a different background or create transparent overlays for your designs.
  1. Design Print Materials: Don’t limit Canva’s use to just digital designs. Utilize Canva to create print materials such as business cards, brochures, and posters. Canva provides customizable templates with proper print dimensions and bleed areas, ensuring professional-quality print materials for your small business.
  1. Experiment and Have Fun: Don’t be afraid to experiment with different design elements, layouts, and styles. Canva offers a wide range of possibilities, so let your creativity shine through. Play with colors, typography, and composition to create unique and visually striking designs that resonate with your audience.

If you’re a rural small business owner in Nova Scotia looking for support and resources to ignite your startup, reach out to IGNITE. IGNITE provides valuable assistance, mentorship, and networking opportunities to help you navigate the challenges of starting and growing a business. Check out our residency page to learn more.

You can also check out our Events page to find out more about our upcoming programming.